Listed here are some of the main advantages, considerations and the possible risks to conducting employee satisfaction surveys online.

Advantages

Identify Problems – Surveys are can be very effective in identify problems areas before they become serious, especially those that are hidden from senior management.

Working Environment – From something small like a broken chair to the more serious problem of sick building syndrome that can result in personnel experiencing headaches; eye, nose, and throat irritation; a dry cough; dry or itchy skin; dizziness and nausea; and difficulty in concentrating. Surveys that focus on the environmental aspects of an organization will ensure that areas of concern are identified in a manner that can be properly measured and controlled.

Remuneration & Benefits – Measure and monitor how satisfied personnel are with their remuneration and benefits.

Mood and Moral – Provides a simple but effective method to measure and monitor the mood and moral of an organization.

Benchmark – In the same way that an organization will consider their financial position by comparison with previous years, so the regular use of online surveys will allow an organization to monitor and measure their progress and development in non-financial terms.

Processes & Procedures – As businesses evolve some of the traditional processes and procedures can become antiquated, personnel are often the first to know and the last to be asked. Over time all businesses evolve and from time to time the business processes need to be re-aligned.

Training – Lack of proper training is a common cause of dissatisfaction among employees and can lead to more serious problems such as stress.

Communication – For an organization to run efficiently good internal and external communications are essential, surveys can provide a method to help organizations to monitor and measure how well an organization communicates.

Goals and Objectives – Surveys can measure and monitor the extent that the personnel are aligned with the senior management’s business goals and objectives.

Cost Effective – Using survey questionnaire software surveys are quick and easy to create, simple to deploy and will provide real-time results.

Compliance – To properly comply with an ever increasing array of regulations the modern organization needs to be able to disseminate information throughout the organization and ensure, through records, that the information has been received, and importantly, understood. Online questionnaires can offer an organization a cost effective method to meet many of their obligations.

Keeping the Initiative – It is always better for management to ask than be told. Management are able to retain the initiative by conducting periodic employee satisfaction surveys and identifying early problems that could otherwise transform into demands.

Considerations

Management Backing – A survey that is both sanctioned and has the support of senior management will go some way in ensuring that any action required, based on the survey findings, will be implemented.

Ask the right questions – Consider careful the questions being asked. If employees feel that the survey is a token effort and is unlikely to effect positive change the survey could backfire.

A survey that is to be conducted annually should try and ask questions that will provide senior management with an overall health check of the organization.

Ensure that the questions that are asked are relevant to all departments and personnel. Consider running separate one-off surveys that can be targeted at specific personnel if some areas of the organization require detailed investigation.

Incentive – Most employees will feel that by being able to give their opinions that they are already stakeholders in the exercise and will be happy to participate in the survey as they will expect to benefit from the process.

However, to help improve the overall response rate some incentive could be used and it could also be used to encourage early participation.

Smaller incentives could be handed out to all employees or all participating employees could be entered into a lottery to receive a more substantial prize.

Anonymous – The decision to allow respondents to remain anonymous or not needs careful consideration. A survey that is conducted anonymously may allow employees to be more candid, however, anonymity may encourage some individuals to make wild accusations that can not be substantiated and cause considerable concern. When in doubt it is often better to keep everything ‘on the record’ rather than ‘off’.

Where survey respondents are not anonymous there is the opportunity to encourage those that have not completed the survey to do so and also to allow issues that have been identified by the survey to be follow up directly with individual who raised them.

Comments – Keep free text comments to a minimum because they are difficult and time consuming to measure and analyze.

Consider limiting free text comments to one at the end of the survey or, in the case of surveys that are not being conducted anonymously, allow for a post-survey follow-up to obtain more information where additional and more specific detail is required.

Risks

Management – Some managers can regard any form of employee consultation as a sign of weakness and may have a tendency to dismiss out of hand any negative comment.

Warts and All – A survey is likely to reveal warts and all. Surveys may reveal that the senior management’s top down view differs considerably from the employees’ bottom up view and that once problems have been exposed senior management would not be able to claim ignorance and would have to act.

Non-Action – Many employees will invest time and effort in participating in a survey and their hopes and expectations will be raised. Any post-survey non-action is likely to promote cynicism and jeopardize any future initiatives to obtain employee feedback.

Management should be prepared to formally recognize and respond to any issue that is raised as a result of conducting a survey even if the demands of employees are not to be met. If the senior management team have previously advised the employees that some of the issues raised in previous surveys are to be addressed and resolved then that action should have at least started before any follow up surveys are conducted.

Can Cause Problems – Where surveys reveal, or bring problems, to the surface there could be a tendency for senior management to blame the messenger.

Summary

There are considerable benefits in conducting regular online employee satisfaction questionnaires, but for them to be effective important considerations need to be made upfront. Employees can find responding to surveys therapeutic but it is the post-survey analysis and the management’s response and action that will ultimately determine how useful and effective the process has been.

For a sample employee satisfaction survey: Employee Satisfaction Poll

Technorati Tags: employee, employee relations, employee satisfaction, employer, feedback, human resources, management, Online surveys, personnel, satisfaction surveys

And on it goes.

These are the sort of thoughts that start to go through the minds of individuals when an organization loses touch with their personnel; the chair that is broken, no feeling of appreciation, blaming ‘management’ and for some even questioning the futility of what they are doing. Trivial problems fester and a cynical and negative mindset develops. Can you be sure that it isn’t going on right now in your organisation?

Social events outside the office become nothing more than a forum for complaints and negativity grows among people who feel powerless to effect change. Diverse frustration will often amalgamate into a demand for an increase in remuneration, as though like a cheap fix more money will briefly reduce the pain.

Left by management, undiscovered and unaware, the concerns of this employee will inevitable find solace with their colleagues own individual concerns, where the only common demand will be for an increase in remuneration, more paid holidays and a reduction in working hours, all of which will not fix the broken chair, ensure that new personnel are in future properly introduced, trained and managed nor help management identify areas of inefficiency.

Organisations have a habit of pigeon holing people, physically through offices, cubicles or workstations and also in terms of responsibility. With strong and effective management to support this structure it can be productive, but as an organisation grows, weak or inappropriate management can infiltrate the management chain and it is only to then be expected that cracks will begin to appear.

From the top down all can appear rosy in the corporate garden as the weak and inappropriate manager reports that all is well in the engine room, oblivious to the fact that their coal stocks might be dwindling.

A very skewed view can be the result of relying on a limited number of indicators, just as a one eyed person finds judging distance difficult. Good management will therefore establish procedures that sample the mood throughout the organisation from different perspectives providing a rounded picture.

There are both direct and indirect benefits of establishing good, frequent and extensive communication channels.

A senior management team that is known to have their ear to the ground will command great respect and will keep middle managers from becoming complacent knowing that they can no longer dismiss the senior managers searching “How is everything going?” question with a glib “Fine”; In my book if someone says “fine” you have to ask if they really know what is going on.

Most principals of organisation will not have the luxury of spending time walking the floor and discussing the issues of individuals but through online employee surveys they can achieve the same benefits.

Online surveys are the perfect mechanism for establishing effective communications between the employer and employee. Using a survey hosting service they can now be created and published with speed and ease.

Surveys can be deployed in seconds by utilising the Internet and intranet, they can be completed easily by employees and the results analyzed in real-time exposing the ‘problems’ and giving early warning towards common themes of dissatisfaction.

Online employee satisfaction surveys have the ability to get to the heart of an organisation, confirm not only that the engine room is working but that there is sufficient coal in the bunker.

The benefits that online surveys bring are considerable, not only are the real issues identified, but employees feel that their voices are being heard and that their views, right or wrong, have a forum.

Online surveys will not in themselves resolve a problem but what they will do is give senior management the opportunity to address the problems and concerns of their employees, if people then leave the organisation they will at least hopefully be doing it for the right and not wrong reasons.

Although monetary concerns can often be cited as the main reason good people decide to leave a company dig a little deeper and it is often found that it is more to do with one or more of the following:-

• the working environment;
• a lack of accomplishment
• limited training and feedback;
• lack of career growth;
• over worked;
• lack of trust and respect with their senior managers.

A well planned employer/employee communications programme that can identify the individual and common concerns of employees will give senior management the opportunity to address root problems and not just the symptoms of employee dissatisfaction, allowing them to demonstrate to their employees that they are not viewed simply as interchangeable parts that can be used for any job at hand.

Employee surveys need to be customised so they are relevant for each individual organisation. I invite you to put yourself in the place of an employee and complete the short sample employee satisfaction survey, then view the results of the satisfaction survey and just think of the benefits to management being able to measure so easily the heart beat of the organization.

Technorati Tags: employee, employee relations, employee satisfaction, employer, feedback, human resources, management, Online surveys, personnel, satisfaction surveys

When considering the level of employee satisfaction the same is true. Dissatisfaction can spread rapidly throughout an organization and before you know it you can have morale problems that can be hard to resolve.

To ensure that your employees are satisfied you need to appreciate any day to day problems that they may have and deal with them quickly. Keeping the initiative is vital and it is nearly always better to give a little and often.

This turns out be just a vicious circle. Fixing the problem when it’s small is also when it’s easiest and when it’s cheapest. And taking the initiative without being prompted puts the manager in a position of strength, which also suits the employees. Employees look for strong, confident management and having a proactive approach and taking time to understand the employees’ issues will gain the respect of the workforce.

Compare that with those managers who are out of touch. If they are late in addressing problems they are always on the defensive, having to concede to demands they run the risk of losing credibility which in turn can lead to having to agree to less reasonable demands. It is not big and it is not clever.

How then can an organization monitor the morale of the employees without a big budget and an abundance of spare time?

Deploying online employee surveys would appear to tick all the right boxes. They’re quick, easy to use, and a low cost solution. Instead of weeks and months surveys can now be designed and published in hours and minutes, by harnessing the power of the internet invitations can be sent out instantly and free of charge using email, links on websites and postings on social networks; the results are collated in real-time and can be automatically displayed as charts.

A corporate internet is the ideal delivery platform.

By linking through to an online survey website a company can regularly conduct surveys so they become part and parcel of the daily operations.

With an online survey’s ability to produce results in real-time the mood of the employees can rapidly be gauged and concerns highlighted both on a collective and individual level.

Companies can use survey results to expose problem areas and then use follow-up surveys to target exposed concerns. With good information managers are able to identify specific problems and prepare a considered response.

By conducting regular surveys a company is able to address small problems before they grow into much bigger problems that are then more difficult to address.

And don’t forget that the majority of employees appreciate being consulted so asking their opinion is not a sign of weakness but an indicator of good decision making.

It’s unusual to find, but there it is – sometimes management problems can be solved with something that is quick, easy and won’t break the bank.

Technorati Tags: employee, employee relations, employee satisfaction, employer, feedback, human resources, management, Online surveys, personnel, satisfaction surveys

Designing surveys is considered easy; but is it? The truth is that writing surveys is easy but writing effective surveys is more difficult. The following twenty tips will help you with your survey questionnaire design.

1. What is the purpose of the survey?

There are many reasons for conducting surveys and questionnaires. By correctly phrasing the questions and structuring the answers surveys can be used in a multitude of ways and for a variety of reasons. When compiling a survey don’t lose sight of its purpose.

2. Title the survey

The survey title is key and an opportunity to instantly summarise a survey’s objective and grab the attention of invited respondents. Respondents need to invest time in completing the survey so encourage them that the investment they make will be worthwhile.

3. Avoid making the survey any longer than it needs to be

Every question that is asked should be asked for a reason. Minimize the questions providing you with ‘nice to know’ information and focus instead on the ‘need to know’ questions.

4. Use plain English, maintain consistency and avoid terminology, acronyms and asking questions that could result in ambiguous answers

Care must be taken in wording a question. If a question can be interpreted in more ways than one then there is a risk that any analysis of the survey results will be worthless or at the very least misleading.

5. Avoid having long questions

Where practical use short sentences. Long questions can lead to a higher level of incidents where respondents abandon a survey.

6. Ask only one question at a time

Avoid confusing the respondent with a question like ‘Do you like golf and tennis?’

7. Don’t influence the answer

Avoid loading the question. ‘Should irresponsible shop keepers who sell tobacco to children be prosecuted?’ is likely to have no value.

8. Make sure that the chosen answer format allows the respondent to answer the question being asked

Ensure that the respondent is able to answer how they really feel or they may be less inclined to complete the survey. As a last resort consider the benefit of including a “Can’t say”, “No comment” or similar response option.

9. While compiling your survey consider how you will want to analyse the results once the survey has been published

If a question is asked that allows a free text open ended response appreciate that such information is likely to be difficult to score and/or summarised. Consider grouping the answers into groups that will match your analysis requirements. For example “Indicate your length of service?” – ‘less than 3 year’, ‘between 3 and 6 years’ and ‘more than 6′.

10. Ensure that the questionnaire flows

Group questions into clear categories as this will make it easier for the participants completing the survey.

11. Target your respondents

Sometimes you will want to target a specific group, in others a cross section. If you can’t easily control the respondents consider including questions/answers that will allow you to filter out respondents who don’t fit your target profile.

12. Allow the respondent to expand or make comments

By allowing respondents to make additional comments you will increase their satisfaction level and the comments will also give valuable feedback on the specific questions and/or the survey as a whole. Remember though for a large sample collection it may be difficult to analyze free text open ended responses.

13. If you are conducting a confidential survey ensure that your pledge for confidentiality is honoured

If you have assured the respondents that the survey is confidential ensure that the individual data is not to be shared with anyone and not used for any other purpose. Confidentiality must be maintained at all times and any identifying information destroyed after the survey is complete.

14. Consider the benefits and disadvantages of allowing respondents to be anonymous or identifiable

If your respondents are to be anonymous then you will be unable to follow up or match “pre” or “post” surveys. However in some cases allowing respondents to remain anonymous will allow respondents to respond without possible peer pressure.

15. Consideration carefully the best response format

It is good practice to maintain a consistency in the format used for responses. When designing your survey keep in mind that when analysing the data radio buttons are easier to analyse than check boxes that offer the respondent multiple responses. Do not use a check box format if a radio response format would do.

16. Give the respondent an estimate as to how much time the survey will take to complete

If the survey appears to be a stream of never ending questions then respondent drop out can become a problem. It is a good idea to give an indication as to how long the survey is likely to take so the respondents can choose the best time to complete the survey.

17. Inform the respondents of the survey end date

Try and encourage your invited respondents to complete the survey as soon as possible but advise the respondents of the survey’s end date so that they have the opportunity to schedule the necessary time.

18. Trial the survey

Before publishing a live survey publish a small pilot survey to check for questions that are ambiguous or confusing and to ensure that the survey is aesthetically pleasing.

19. Before publishing the survey proof read the survey carefully

Check and check again that the survey is grammatically correct and makes sense. If practical get someone else to proof read the survey before you publish, if no one else is available then take a break before checking again.

20. Say ‘Thank You’

To complete surveys respondents will need to invest their time and therefore should be thanked either at the end of completing the survey or in a follow up letter. You may even want to provide an incentive such as entry into a prize draw or a reward.

Getting started is easy and there are many survey software websites to choose from.

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