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Three Steps to Using Backgrounds and Settings to Film Internet Web Videos for Your Business

admin — Tue, 09 Mar 2010 22:57:25 +0000

More and more small business owners are turning to online Internet web video to boost their Internet marketing. But, most small business owners aren’t experts at video and are concerned over the proper techniques in how to use their video camera. Backgrounds and sites for a video can make or break a professional looking Internet web video. Below are some strategies you can use with respect to site and background locations for how to use your video camera to give your business promotion the best chance.

1. Think of Different Locations From Which You Can Film.

Avoid staying cooped up in your office taking videos of you just talking to a camera. Shake things up a bit by finding an interesting site that relates to the subject of your video. For example, a nearby sports field would be a good location to talk about team building, or a calm forest to discuss the benefits of mental rest. The right setting to convey your message will catch the viewer’s attention and keep it riveted throughout the video.

Anticipate different weather conditions when you go on location. Bring things to cover your camera like an umbrella or blanket in case it rains or snows. And be prepared to re-record the vocal portion if wind conditions result in poor sound quality.

2. Use a Different Background Setting for Every Video.

Not only can your locations help to emphasize points, but your background can as well. Video is so powerful because it speaks to your audience’s visual senses as well as their audible senses; this can make a powerful non-verbal statement if you select your background well.

A noisy subway would serve as a much different background with all its sounds than a quiet cornfield, or being outside during a hail storm. Pay particular attention to the surroundings you have in your area that could serve as interesting backgrounds for your video shoots.

3. Arrange Your Setting.

Because the visual aspect can make such an impact, it is important to take extra time to position your setting so that there is a sense of balance in the shot.

If you have a large background, for example, you probably would want to balance yourself between the camera lens and the background. If you are too close to the camera, your viewers will not see the background. Too far away, and the viewers won’t see you. Keep in mind that you need to stand further back than you think you should. Most video recorders are set to default to the wide screen setting, so you need to shoot from at least ten feet to include everything.

Video is the future of Internet web video, and knowing how to use your video camera effectively will make it easier for a small business owner to shoot effective, interesting videos quickly and easily. Having the right setting and backgrounds will go a long way to creating Internet web videos that work.

Marty Dickinson is an writer, trainer and owner of a small business just like you. He has had failures and successes using online web video to market his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more ideas and techniques on how to market your business through Internet web video.

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A Simple Way to Find Subject Matter For Internet Web Videos to Promote Your Business

admin — Sun, 07 Mar 2010 12:15:48 +0000

Internet web video is fast becoming an all essential tool in promoting your business on the Internet. Because equipment is less expensive and easier to use, a small business owner can now produce their own Internet web videos at a price they can afford. But for many small business owners, the biggest challenge is how to find topics for their Internet web videos. Here are some tips.

1. Short and Sweet.

Choose specific video topics for your Internet web videos and prioritize them. Make sure each video topic is specific and won’t contain too much information. You will lost your audience. You goal should be to make simple short videos – and a lot of them!

There are essentially three main categories that almost all Internet web videos can fall into, including those that are educational (step 1,2,3 how to videos), timely (breaking news) or entertaining (for fun). If you run into challenges thinking of topics to present on your Internet web video, ask yourself three questions:

What can I educate people about in my industry?

What is happening in my industry that I could make a comment on or report as news?

Is there anything I can do on a video that will amuse the viewers.

Using this process, you will probably find more than enough topics that can promote your business through video.

2. Limit Video Length.

In today’s multi-tasking age with numerous distractions competing for a person’s attention, five minutes is about the maximum you can expect a viewer to pay attention. Better yet is if you can state your point and message in as little as 30 seconds. The shorter you present your quality content in you Internet web video the better.

3. Outline Your Presentation.

Because time is a factor when producing internet web videos, every second of your presentation matters. But avoid the temptation to script every word of a video presentation. To be honest, most business owners would never produce a video if they had to memorize a script every time they wanted to make one.

There are many outlining techniques you can use, all of which are similar to the strategies used for impromptu speaking skills. I would like to suggest you try just one simple outline for presenting your video topic:

a. answer a question or your view of a problem in one sentence

b. share a short example of why the topic is important

c. give a step or sequence of steps that can be taken right now to move toward a solution

d. restate your answer to the question

e. challenge the visitor to take action with the steps you’ve just revealed

Internet web video is an ideal vehicle to promote your business to its fullest potential. Finding appropriate topics and presenting them effectively can be much easier than you think if you follow the simple steps outlined above. Before you know it, you will have as many subjects to video as you have time to produce. Happy filming!

Marty Dickinson is an author, speaker and owner of a small business just like you. He has had failures and successes using online web video to promote his business, and would like to share the lessons he learned with you. Visit Internet Web Video Presentation Tips to find more tips and strategies on how to promote your business through Internet web video.

How to Use Internet Web Videos to Market Your Products and Services

admin — Tue, 26 Jan 2010 22:42:22 +0000

1. Keep it Simple.

Choose specific video topics for your Internet web videos and prioritize them. Avoid trying to pack too much into a single video. You will lost your audience. Your aim is to make lots and lots of simple short videos!

What can I educate people about in my industry?

What new or interesting things are happening in my line of work that I can explain or comment on?

Is there anything I can do on a video that will amuse the viewers.

Using this process, you will probably find more than enough topics that can promote your business through video.

2. Keep the Video Length Short.

In today’s multi-tasking age with numerous distractions competing for a person’s attention, five minutes is about the maximum you can expect a viewer to pay attention. It would be even better if you can communicate what you want to say in as short as 30 seconds. At any rate, the shorter you can make your Internet web video while still providing quality content, the better.

3. Write an Outline of Your Video Content.

Because time is a factor when producing internet web videos, every second of your presentation matters. But avoid the temptation to script every word of a video presentation. Frankly, if you are like most business owners, you would never get any videos done if you are that demanding of yourself.

a. answer a question or your view of a problem in one sentence

b. share a short example of why the topic is important

c. give a step or sequence of steps that can be taken right now to move toward a solution

d. restate your answer to the question

e. challenge the visitor to take action with the steps you’ve just revealed

Internet web video is an ideal vehicle to promote your business to its fullest potential. Finding subject matter for your Internet web video is easy if you use the suggestions above. Before you know it, you will have as many subjects to video as you have time to produce. Happy filming!